UNIQLO x MUSEUM JEU DE PAUME
巴黎国立网球场现代美术馆
UNIQLO collaborated with Jeu de Paume Museum of Modern Art to present a special event themed “Art Meets Life”, exploring the intersection of minimalist fashion and contemporary visual art. The collaboration combines UNIQLO's brand philosophy “UfeWear” with Jeu de Paume's artistic character, creating an immersive experience that includes art exhibitions, interactive installations, and limited collection launches.
UNIQLO携手Jeu de Paume现代美术馆，共同推出以"艺术与生活融合”为主题的特别活动，探索简约时尚与当代视觉艺术的交汇。此次合作将UNIQLO的品牌哲学"UfeWear"与Jeu de Paume的艺术特色结合，打造了一场涵盖艺术展览、互动装置及限定系列发布的沉浸式体验。
In this special event of UNIQLO, our company was involved in the organization and execution of the shooting. We were responsible for setting up and coordinating a professional camera team to ensure the quality level of the event; at the same time, we closely communicated with the French venue to complete the approval of the shooting plan, coordination of the venue layout and optimization of the event process, to fully demonstrate the unique artistic atmosphere of Jeu de Paume and the brand image needs.
At the same time, we worked closely with the French venue to approve the shooting plan, coordinate the venue setup and optimize the flow of the event to fully demonstrate Jeu de Paume's unique artistic atmosphere and brand image needs. With our professional services and efficient organization, the event not only achieved the expected effect in visual presentation, but also provided strong support for the in-depth integration of brand and art.
在UNIQLO这次特别活动中，我们公司全程参与了拍摄组织及执行工作。我们负责组建并协调专业摄像团队，确保活动的拍摄质量水准；同时，与法方场地进行密切沟通与对接，完成拍摄计划的审批、场地布置协调及
活动流程优化，充分展现Jeu de Paume独特的艺术氛围与品牌形象需求。凭借我们的专业服务与高效组织，此次活动不仅在视觉呈现上达到了预期效果，更为品牌与艺术的深度融合提供了有力支持。